A FEW OF MY LATEST PROJECTS
“Mary Beth worked with me from concept validation phases to commercialization planning of a new category launch…Her solid subject matter expertise, business development acumen in sourcing value chain partners, combined with strategic marketing-mix chops were extremely valued by key stakeholders on the project team. Mary Beth’s attention to pragmatic execution details and ability to deliver results is impeccable.
A terrific thinking partner and great professional…Recommend her as an asset to any team looking to do great work of the highest caliber!”
Mary Beth has a background in marketing and research for major national brands, so I knew her work would be professional, on deadline, and on budget. What I didn’t know before hiring Mary Beth was how fantastically creative and engaging her writing and design concepts would be. It was an actual delight to read and edit her copy!
Mary Beth has a unique voice that is at once informative and lively. She knows how to convey concepts and practices of earth‐friendly gardening to a mainstream audience, the DIY consumers who want to make wise choices but need help figuring out what those choices are. In addition to her extensive knowledge of plants, ample experience, and passion for gardening and conservation, Mary Beth is just plain fun to work with…
Besides being a joy to work with, Mary Beth is a seasoned executive who is completely reliable and ambidextrous. Translation: with Mary Beth at the helm, you get a take-charge person who is able to present creative ideas and communicates the benefits in a clear and concise manner. Over the years, I’ve seen her successfully develop an original one-of-a-kind idea and develop it into several marketing plans for our brands, resulting in increased revenue and recognition. During her tenure at Time Inc, she wore many hats for the company including doubling as our in-house copywriter, developing/leading big research sales presentations, and ultimately getting the well-deserved PR recognition.
Mary Beth is a consummate professional with a natural sense of both research and marketing. She has strong analytical skills and can translate these into very effective and creative marketing programs. Her writing style is friendly and expressive. She can convey a complex business message in easy to understand terms for the target audience, whether this message is business-to-consumer or business-to-business.
She has particularly strong knowledge in the topics of Travel, Food and Gardening. She has penned successful how-to articles for consumers and created sales presentations and marketing materials for business to business messaging. At ECC, I contracted with Mary Beth to create and execute a re-branding for a corporate branding and promotional product company. She created a new logo and mark, company tagline, ad strategy, and general presentation.