Social Media Strategy and Content, Bonnie Plants

I was hired to launch this national brand on social media platforms, creating strategy, tone and content. Facebook likes and engagement outpaced all competitors in record time (>40% engagement), as we also grew into Twitter and Instagram. Campaigns for colorful, high-engagement programs were created and launched with both followers and bloggers/influencers; see Marketing portfolio items for examples. (2011-2013)


Bonnie Plants

Roles & Responsibilities

Social media launch and marketing strategy. Brand guide: identity/voice, daily social manager, developer of marketing programs, blogger outreach, content distribution, customer service

Services & Skills

Writer, Social Media Management, Creative, Program Development, Blogger / Influencer Outreach