Marketing Campaign, Young’s Plant Farm 

The task was to introduce a pilot merchandising program for a wholesale grower. A custom campaign encouraged adoption with retail executive management, as well as memorable step-by-step instructions for store staff. The campaign concept made it memorable for easy installation. Deliverables: PowerPoint, video script and production, trifold brochure and website landing page.

Landing Page for Young’s Plant Farm Video, Brochure


Young’s Plant Farm

Roles & Responsibilities

Partnering with Liz Kight, a talented Creative Director, and a sharp team of Videographers and Editors, we knocked out a comprehensive campaign with a consistent look and feel. I produced campaign concept, copy, script, styling, direction on set, and more. We had a lot of fun with this client! (And they’ve quickly increased retail store adoption and revenue…)

Services & Skills

Concept creation, copywriting, video script, video direction, infographics